Roof Insulation

Madan Mohan Roy

Mission "Green" The Earth

A mechanical engineer from IIT, Kanpur, through the 30 years of my entrepreneurial journey, I have learned that we tend to be unaware of many “Staring at our face” things unless trained to interpret them at the conceptual level. The “Building” decision-makers are unaware of the “Building-Physics” as this is not dealt with in a structured fashion at the college level. Yet they are at the helm of a segment that accounts for 35% of national energy consumption and generation of 40% of Green House Gases. This blog site is my humble effort at making them”conceptually aware” of facts they already know quite well.

Category wise posts

ICF Buildings

wall insulation

Roof Insulation

Facade Beautification

Interior Seepage


Polymerized cement waterproofing

Building Physics

Thermal insulation